Elsa González prepares popcorn with a machine she has used for 30 years at Parque Centenario in Buenos Aires, Argentina. González says inflation has always been a challenge, but it has hit her particularly hard since the beginning of the year. “I try to haggle with the wholesalers to keep my prices as low as I can,” she says. “If I raise them a lot, people won’t be able to pay.”
Lucila Pellettieri, GPJ Argentina