The Global Press Style Guide

Search: W


This is a deviation from AP Style.


Only refer to a source’s skin color when central to the story’s news value. Always include local context. Do not conflate race with skin color or nationality.


It is not accurate to conflate race with skin color. Precise references to source identity promote reader clarity and source dignity.


For generations, half the land was reserved for white settlers, who made up just 5% of the population by 1945, when those land policies were in full force. Read our story here.

witch/witchcraft/witch doctor


Use the words witch or witchcraft in reference to this specific belief system. Use respectful language when referring to the people and practices related to this belief system. Do not use the word witch to describe a person who does not self-identify as such. It is acceptable to use these words in quotes only when the story also provides local context.

Do not use the word witch interchangeably with the terms traditional healer or herbalist.


Witchcraft is a belief system with elements and specific practices that incorporate multiple religions. Referring to witches, witchcraft and witch doctors with precision ensures source dignity and reader clarity.

working class


Do not use this phrase to reference people who have certain types of jobs or who earn a certain range of income. Instead, include precise details when relevant, such as specific descriptions of jobs and earnings as well as local context.


This phrase forces readers to make assumptions. Precise descriptions of jobs and working conditions promote reader clarity and source dignity.