The Global Press Style Guide

Search: W


This is a deviation from AP Style.


Do not conflate race with skin color. Only refer to a source’s skin color when central to the story’s news value. Always include local context.


It is not accurate to conflate race with skin color. Source dignity is prioritized when skin color is mentioned judiciously and only when pertinent to a story’s news value.


For generations, half the land was reserved for white settlers, who made up just 5 percent of the population by 1945, when those land policies were in full force. Read our story here.

witch/witchcraft/witch doctor


Use the words witch or witchcraft in reference to this specific belief system. Use respectful language when referring to the people and practices related to this belief system. Do not use the word witch to describe a person who does not self-identify as such. It is acceptable to use these words in quotes only when the story also provides local context.

Do not use the word witch interchangeably with the terms traditional healer or herbalist.


Witchcraft is a belief system with elements and specific practices that incorporate multiple religions. Referring to witches, witchcraft and witch doctors with precision ensures source dignity and reader clarity.