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The Global Press Style Guide

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fair trade

Rule:

Do not use the term fair trade to imply that a product was created fairly or equitably. Instead, precisely describe the certification process along with conditions and wages along the supply chain, with an emphasis on the product’s community of origin.

Rationale:

The phrase carries a general assumption of equity along a product chain that is not necessarily fair or accurate.

femicide/feminicide

Rule:

Do not use feminicide in English versions of stories that reference “feminicidio.” In English versions of stories, use the term femicide only when referring to a crime specified in a country’s criminal code. In Spanish versions of stories, use the term “feminicidio,” if that is the formal legal charge listed in that country’s criminal code.

Do not use these terms as a general reference to violence against women that results in death. Instead, precisely describe the verified circumstances that led to death.

These terms are acceptable to use when in a quote or as part of a formal name.

Rationale:

Because the definitions of these words are different in English and Spanish, a direct translation is not accurate. Adherence to linguistic norms promotes source dignity and reader clarity.

fetus/baby/embryo

This is a deviation from AP Style.

Rule:

Use the words embryo, fetus and baby according to their medical definitions. As global political usage differs, Global Press uses the following medical definitions: An embryo is aged from two weeks to eight weeks; a fetus is aged from nine weeks to birth; a baby is a born infant.

Allow sources to identify their unborn offspring in the term of their choice.

Rationale:

The terms fetus, embryo and baby have precise medical definitions and should not be used interchangeably. Precise terms ensure source dignity and reader clarity.

first reference/second reference

football/soccer

This is a deviation from AP Style.

Rule:

Use football to refer to the sport played at the FIFA World Cup. Do not use soccer. Use American football to refer to the game Americans play in the Super Bowl. Use context to note the distinction.

Rationale:

Both sports use the same name, so a distinction is necessary when writing for a global audience.

foreign

Rule:

Use the word foreign in reference to specific things that do not originate in the country of a story’s dateline. Do not use foreign to describe people.

Rationale:

The word foreign is relative to the reporter, not to the reader. People should be referred to as people as often as possible to prevent bias.