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The Global Press Style Guide

Search: F

fair trade

Rule:

Verification is required before use of the phrase fair trade, as defined by a certifying authority, except when used in a proper noun. Do not repeat a company’s claim that its product is fair trade without verifying that claim with sources at various stages of production, including the product’s community of origin.

Rationale:

The phrase carries a general assumption of equity along a product chain that is not necessarily fair or accurate.

fetus/baby/embryo

This is a deviation from AP Style.

Rule:

Use the words embryo, fetus and baby according to their scientific definitions, including the scientific definition in the story when applicable. An embryo is aged from two weeks to eight weeks; A fetus is aged from nine weeks to birth; A baby is a born infant.

Do not assume that political affiliations related to abortion are shared globally when using the word fetus or when quoting sources in global communities.

In global communities, people often use the word baby without political intent to describe their unborn offspring.

Any phrase or word is acceptable in a quote.

Rationale:

The words fetus, embryo and baby have distinct scientific definitions and should not be used interchangeably. The words are controversial and inflammatory when applied to political arguments or human rights debates and therefore require the journalist to use the scientific term to ensure clarity.

football/soccer

This is a deviation from AP Style.

Rule:

Use football to refer to the sport played at the FIFA World Cup. Do not use soccer. Use American football to refer to the game Americans play in the Super Bowl. Use context to note the distinction.

Rationale:

Both sports use the same name, so a distinction is necessary when writing for a global audience.

foreign

Rule:

Only use the word foreign in reference to specific people, places and things that do not originate in the country of a story’s dateline.

Rationale:

The word foreign is relative to the writer, not to the reader.